No. 29 — Pages 162-163: Elenco (Pt. 2)

  • Roberto Menescal — A Bossa Nova de Roberto Menescal e Seu Conjunto
    (1963) Elenco ME-3
  • Sylvia Telles — Primavera/Definitivamente
    (1964) Elenco CE-8
  • Odette Lara — Contrastes
    (1966) Elenco ME-38
  • Baden Powell, Jimmy Pratt — Baden Powell Swings with Jimmy Pratt
    (1963) Elenco ME-4
  • Aracy de Almeida — Samba é Aracy de Almeida
    (1966) Elenco ME-35
  • Cyro Monteiro — De Vinicius e Baden Especialmente para Ciro Monteiro
    (1965) Elenco ME-24
  • Dick Farney, Lindolfo Gaya — Dick Farney: Piano – Orquestra: Gaya
    (1966) Elenco ME-27
  • Aracy de Almeida — Sabotagem no Morro/Três Apitos
    (1966) Elenco CE-25
  • Billy Blanco — Músicas de Billy Blanco na Voz do Próprio
    (1966) Elenco ME-29
  • Sylvia Telles, Edú Lobo, Tamba Trio, Quinteto Villa-Lobos — Reencontro
    (1966) Elenco ME-31
  • Roberto Menescal — Surf Board
    (1966) Elenco MEV-9
  • Rosinha de Valença — Apresentando Rosinha de Valença
    (1964) Elenco ME-16
  • Odette Lara, Baden Powell, Sylvia Telles, Lúcio Alves, Vinícius de Moraes, Roberto Menescal, Antônio Carlos Jobim, Rosinha de Valença — Rio, Capital de Bossa Nova
    (1965) Elenco ME-18
  • Edú Lobo, Tamba Trio — A Música de Edu Lobo Por Edu Lobo
    (1964) Elenco ME-19
  • Lindolfo Gaya — Rio de 400 Janeiros
    (1965) Elenco ME-20

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This double page spread from the book is the second one featuring the inimitable art work for Elenco. (For the portrait of the legendary record label and its founder Aloysio de Oliveira see article → No. 4 — Pages 56-57.)

Elenco’s most prominent graphic designers were César G. Villela and Eddie Moyna, most frequently using photographs by Francisco Pereira. Unfortunately, biographical information about Moyna and Pereira is difficult to investigate, although they too have a been a major influence with their work.

The art work by designer and painter César G. Villela (*1930) played a significant part in establishing Elenco as the innovative label of bossa nova. He started as a cartoonist and illustrator, working for various magazines and an advertising agency. In 1958, he was invited to the major label Odeon by André Midani, assistant to Aloysio de Oliveira, then artistic director at Odeon and later founder of Elenco. Midani and de Oliveira gave Villela a free hand to do his sleeve designs without any restrictions. Villela, who was largely inspired by Piet Mondrian, created his own typesets and began designing captivating covers for albums like Norma Bengell’s Ooooooh! Norma, Ataulfo AlvesAtaulfo Alves e suas Pastoras, and Mário Albanese’s Insônia, though his biggest success with Odeon was the cover for João Gilberto’s debut album Chega de Saudade in 1959.

With Odeon, Francisco “Chico” Pereira, a professor at the Associação Brasileira de Fotógrafos, soon became Villela’s favourite partner as photographer. Pereira introduced Villela to photographic techniques like solarization and high contrast, the former so greatly used for João Gilberto’s O Amor, O Sorriso e a Flor (→ No. 27), the latter going to be a trademark of Elenco photographs.

Villela’s iconic designs, forming a visual identity for Elenco while maintaining an individuality for the artists, helped define bossa nova’s graphic identity. However, the distinguished visual identity, applied by all designers at Elenco, was not only part of an artistic concept but also provided practical benefit, as stated by Villela, it helped to let Elenco covers stand out from the rest in the record shops.

Elenco means ‘cast’ and the cast was the cream of the crop, indeed.

Playlist Elenco Pt. 2:
1. All the Things You Are (Jerome Kern – Oscar Hammersstein II) from the album Dick Farney: Piano – Orquestra: Gaya (1966) by Dick Farney and Lindolpho Gaya
2. Amei Tanto (Baden Powell – Vinícius de Moraes) from the album De Vinicius e Baden Especialmente Para Ciro Monteiro (1965) by Cyro Monteiro
3. Samba de Verão (Marcos Valle – Paulo Sérgio Valle) from the album Rio, Capital de Bossa Nova (1965) by Roberto Menescal
4. É Mentira Ôi (Ary Barroso) from the album Samba é Aracy de Almeida (1966) by Aracy de Almeida
5. Estrada do Nada (Billy Blanco) from the album Apresentando Rosinha de Valença (1964) by Rosinha de Valença
6. Preciso Aprender a Ser Só (Marcos Valle – Paulo Sérgio Valle) from the album Reencontro (1966) by Sylvia Telles, Tamba Trio and Quinteto Villa-Lobos
7. Coisa No. 2 (Moacir Santos) from the album Baden Powell Swings With Jimmy Pratt (1963) by Baden Powell and Jimmy Pratt

The art work for De Vinicius e Baden Especialmente Para Ciro Monteiro is by Eddie Moyna with illustration by J.C. Mello Menezes.

The art work for Dick Farney: Piano – Orquestra: Gaya is by Eddie Moyna with photographs by Francisco Pereira.

The art work for Apresentando Rosinha de Valença is by César G. Villela with photograph by Francisco Pereira.

The art work for Músicas de Billy Blanco na Voz do Próprio is by Eddie Moyna with photographs by Francisco Pereira.

Billy Blanco - Músicas de Billy Blanco na Voz do Próprio (1966, Elenco ME-29)

The art work for Surf Board is by Rubens Richter with photograph by Francisco Pereira.

The art work for Samba é Aracy de Almeida is by César G. Villela.

The art work for A Bossa Nova de Roberto Menescal e Seu Conjunto is by César G. Villela with photograph by Francisco Pereira.

The art work for Reencontro is by Eddie Moyna.

The art work for Baden Powell Swings With Jimmy Pratt is by César G. Villela with photograph by Francisco Pereira.

  

The art work for A Música de Edu Lobo Por Edu Lobo is by César G. Villela.

The art work for Contrastes is by César G. Villela.

Odette Lara — Contrastes (1)   

Odette Lara — Contrastes (2b)

The art work for Rio de 400 Janeiros is by Eddie Moyna.

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3 thoughts on “No. 29 — Pages 162-163: Elenco (Pt. 2)

  1. If you want some input on Eddie Moyna’s biography you are free to contact me by e-mail. I’m Eddie’s second son.
    Regards,
    Carlos

  2. Hi, I’m the grandson of Eddie Moyna and I was doing a little research about his work to show to a teacher at university. I found several of his covers here (thanks, by the way) and just read that you don’t have a lot of info on him. Well, if you’re interested me and my father could provide whatever you need, just email us with your questions.

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