No. 4 — Pages 56-57: Elenco (Pt. 1)

  • Mário Reis — Ao Meu Rio
    (1965) Elenco ME-22
  • Sylvia Telles, Lúcio Alves, Roberto Menescal — Bossa Session
    (1964) Elenco ME-13
  • Lennie Dale, Bossa Três — Um Show de Bossa
    (1965) Elenco ME-12
  • Lúcio Alves — Balançamba
    (1963) Elenco ME-2
  • Sylvia Telles — Bossa, Balanço, Balada
    (1963) Elenco ME-5
  • Sérgio Pôrto, Aracy de Almeida, Billy Blanco, Roberto Menescal, Oscar Castro Neves — Sérgio Pôrto – Aracy de Almeida – Billy Blanco No Zum Zum
    (1966) Elenco ME-34
  • Lennie Dale, Trio 3-D — A 3a Dimensão de Lennie Dale
    (1966) Elenco ME-36
  • Nana Caymmi — Nana
    (1965) Elenco ME-25
  • Vinícius de Moraes, Sylvia Telles, Lúcio Alves, Baden Powell, Jimmy Pratt, Odette Lara, Roberto Menescal — Première
    (1963) Elenco ME-6
  • Agostinho dos Santos — Agostinho dos Santos
    (1966) Elenco ME-26
  • Vinícius de Moraes, Odette Lara — Vincius & Odette Lara
    (1963) Elenco ME-1
  • Antônio Carlos Jobim — Antônio Carlos Jobim
    (1964) Elenco ME-9
  • Nara Leão — Nara
    (1963) Elenco ME-10
  • Sérgio Ricardo — Um Sr. Talento
    (1964) Elenco ME-7
  • Lennie Dale, Sambalanço Trio — Lennie Dale e O Sambalanço Trio
    (1965) Elenco ME-21

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This double page spread from the book is one of two featuring the famous art work  of Elenco. (The other one is featured in article → No. 29.)

The founder of the label, Aloysio de Oliveira (1914-1995) was a trained dentist, though he never worked as one. Instead, he took up a career as a singer and composer and most notably as a producer. After spending some years in the US in the 1940’s, working for Walt Disney, he went back to Brazil to become artistic director with the major label Odeon in 1956. With Odeon, he was responsible to launch João Gilberto’s 1959 debut Chega de Saudade, considered as the debut of bossa nova. After Odeon, Aloysio de Oliveira spent a short stint at Philips and supported the famous ‘Bossa Nova at Carnegie Hall’ concert, before he finally founded his own independent record label Elenco in 1963. In its five years of existence, before the brand was sold to Polygram, Elenco became legendary for its records as well as for its cover art.

Elenco’s ambition was to join the biggest namens of bossa nova and it has proven successful. Elenco became one of the most influential labels with a list of highly skilled musicians who recorded great albums, supported with high quality recording techniques by engineer Norman Sternberg. Elenco means ‘cast’ and the cast was impressive, including artists such as Sylvia Telles, Vinícius de Moraes, Quarteto em Cy, Baden Powell, Lennie Dale, Sérgio Ricardo, Aracy de Almeida, Mário Reis, Tamba Trio, Roberto Menescal and Cyro Monteiro.

Sérgio Pôrto, Aracy de Almeida & Billy Blanco — Sérgio Porto – Aracy de Almeida – Billy Blanco no Zum-Zum (1966) a    Sérgio Pôrto, Aracy de Almeida & Billy Blanco — Sérgio Porto – Aracy de Almeida – Billy Blanco no Zum-Zum (1966) b

Playlist Elenco Pt.1:
1. Folha de Papel (Sérgio Ricardo) from the album Um Sr. Talento (1964) by Sérgio Ricardo
2. Negro (Roberto Menescal – Ronaldo Bôscoli) from the album Balançamba (1963) by Lúcio Alves
3. Carinhoso (Pixinguinha – João de Barro) from the album A 3a Dimensão de Lennie Dale (1966) by Lennie Dale & Sambalanço Trio
4. Último Canto (Francis Hime – Ruy Guerra) from the album Agostinho dos Santos (1966) by Agostinho dos Santos
5. Insensatez (Antônio Carlos Jobim – Vinícius de Moraes) from the album Antônio Carlos Jobim (1963) by Antônio Carlos Jobim
6. Luz Negra (Nelson Cavaquinho – Amâncio Cardoso) from the album Nara (1964) by Nara Leão
7. Samba em Prelúdio (Baden Powell – Vinícius de Moraes) from the album Vinícius & Odette Lara (1963) by Vinícius de Moraes & Odette Lara

The covers of Elenco are highly distinctive and instantly recognizable. The art work is mostly based on a photograph or drawing in black and white with red dots as accentuated contrast and expressive font types. Elenco’s visual approach was to capture the music into a graphical translation. This was accomplished consistently on almost every single and album release. The most prominent cover designers at Elenco were César G. Villela and Eddie Moyna, most frequently using photographs by Francisco Perreira.

The art work for Lennie Dale e O Sambalanço Trio is by Eddie Moyna with photograph by Francisco Pereira.

The art work for both versions of Bossa, Balanço, Balada is by César G. Villela with photograph by Francisco Pereira.

Sylvia Telles - Bossa, Balanço, Balada (1963) a    Sylvia Telles - Bossa, Balanço, Balada (1963) b

The art work for Vinícius & Odette Lara is by César G. Villela with photograph by Francisco Pereira.

Vinícius de Moraes & Odette Lara - Vinícius & Odette Lara (1963)

Mário Reis — Ao Meu Rio

The art work for Antônio Carlos Jobim is by César G. Villela with photograph by Francisco Pereira.

Antônio Carlos Jobim — Antônio Carlos Jobim

The art work for A 3a Dimensão de Lennie Dale is by César G. Villela with photograph by Paulo Lorgus.

Lennie Dale, Trio 3-D — A 3a Dimensão de Lennie Dale (b)

The art work for Agostinho dos Santos is by Eddie Moyna with photograph by J.C. Mello Menezes.

The art work for Bossa Session is by César G. Villela.

The art work for Um Show de Bossa is by César G. Villela with photograph by Francisco Pereira.

The art work for Nara is by César G. Villela with photograph by Francisco Pereira.

Nara Leão — Nara (a)   

The art work for Um Sr. Talento is by César G. Villela with photograph by Francisco Pereira.

The art work for Balançamba is by César G. Villela with photograph by Francisco Pereira.

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